Be Awesome! Recycle!
Be Awesome! Recycle! is an advertising campaign by PepsiCo and Jeff Kinney, as part of the 2019 PepsiCo Recycle Rally. The advertising material is themed around Rowley and ties in with Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal. Kinney used Rowley in hope that his "positive spirit and kindhearted values" encourage recycling.[1]
Supplies
During the campaign's run, the PepsiCo website's "Supplies/Incentives" section stocked free materials themed around Rowley.
- A 30-pack of Rowley tattoos, using the signature art of the campaign.
- A 30-pack of stickers depicting Greg and Rowley high-fiving, wearing blue shirts.
- An "Awesome, Friendly Acts" poster.
- A Rowley poster.
- A recycling bin with a picture of Rowley on the front.
- A copy of Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal.
- An "Awesome, Friendly Person" medallion.
- A 30-pack of bookmarks featuring two different designs: one depicts Greg against a red background with the phrase "I'm pretty much one of the best people I know," and the other has all the books in the Diary of a Wimpy Kid series.
Gallery
Poster
Poster
Unique artwork of Greg and Rowley used for the campaign
"Awesome Friendly Acts" chart
Prizes available during the campaign
References
External links
| Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal | |||
|---|---|---|---|
| Major characters | Rowley Jefferson • Greg Heffley • Susan Heffley • Frank Heffley • Linda Jefferson • Robert Jefferson | ||
| Minor characters |
Abraham Lincoln • Amazing Guy • Bampy • Bill Walter • Cheese Stick Boy • Chicken Finger Lady • The Chuckster • Dennis Diterlizzi • Diaper Whip • Goat Man • Healthy Snacks Man • Intergalactic Man • Joseph O'Rourke • The Knotster • Kruncher • Manny Heffley • Mr. Hardy • Mr. Yee • Mrs. Larkin • Mrs. Modi • Mrs. Monroe • Mrs. O'Rourke • Ms. Beck • Pete Hosey • Pollen Lady • Rodrick Heffley • Rupert • Scotty Douglas • The Squisher • Tevin Larkin | ||
| Locations | 12 Surrey Street • Jeffersons' house • Westmore Middle School | ||
| Objects | How to Make Friends in New Places • LEGO | ||
| Miscellaneous | Good Boy Awards • Li'l Goodies • The Spooky Adventures of Greg + Rowley | ||