Happy Meal
Happy Meals are kids meals that are sold at McDonald's in the real world. A Diary of a Wimpy Kid Happy Meal promotion was in the United Kingdom from September 14–October 18, 2016 as a part of McDonald's "Happy Readers" program.[1] In August 2019, the same promotion was done in Australia.[2] One of eight small books was included in each meal.
In the UK, the Happy Meal boxes had a voucher, valid from September 14–November 1, 2016[3], that a person could take to a participating WHSmith store (or Easons in Northern Ireland) to pay one euro for Diary of a Wimpy Kid: Awesome Activity Book. Each voucher also had a free download code for the eBook, The Best of Diary of a Wimpy Kid.
Products
Six of the books are "story books", and each of them started with "How to Survive..." in their title. They reuse some pages from existing Diary of a Wimpy Kid books and include unique activities.
Different colored helium balloons were also handed out in the United Kingdom & Ireland. They featured the Diary of a Wimpy Kid logo along with the Happy Meal logo and a picture of a DOAWK character.
- How To Survive School Disasters
- How To Survive Embarrassing Families
- How To Survive Problem Pets
- How To Survive Annoying Brothers
- How To Survive Funny Friends
- How To Survive Summer Trips
Two of the books were entirely centered around activities.
Gallery
Printables
An activity where the scene must be colored and then the toilet paper rolls counted
A maze activity for guiding Greg home safely
2016 commercial
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References
- ↑ McDonald’s UK opens up wonderful world of reading for millions of families - mcdonalds.co.uk
- ↑ HappyLand - McDonald's Australia
- ↑ Diary of a Wimpy Kid Happy Meal - mcdonalds.co.uk