Peachy Breeze
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Peachy Breeze is an ice cream that only appeared in Diary of a Wimpy Kid: The Ugly Truth. It's motto is "Peachy Breeze is Peachy Keen!". The spokesperson is called the Peachy Breeze Kid.
In the books
It first appears when Greg found a poster for a new spokesperson in the commercials due to the previous one getting older. Greg tries out, but makes a small mistake and fails to be the new spokesperson.
In the end, Scotty Douglas becomes the spokesperson, despite him not even saying the motto right in the auditions.