Mr. Litch

"You need a haircut!"

- Mr. Litch yells at Rodrick

Mr. Litch (known as Mr. Keith in the online book) was Greg's soccer coach in The Last Straw. Mr. Litch, to Greg, is the reason Rodrick does not do sports anymore, and he even used to be his coach. He is an employee at Rec League Soccer, and Greg gets in trouble with him most of the time, since Greg himself is lazy and rude as some people believe. Greg thinks Mr.Litch used to learn all this stuff from boot camp. It is unknown what happened to him after Greg quit soccer.

Personality
Mr. Litch is everything Greg dislikes - He is authoritative, rude and short-tempered as well as shouting a lot. Not much is well known about him yet.

Online Appearance
In the online book, his name is Mr. Keith and  Kenny Keith was likely his son. In the books, this isn't shown at all and in the book Kenny still appeared but wasn't  said to be Litch's son.